Very Important

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Very Important

Your job is very important

Your car, your bike, your motorcycle

Your sneaker collection, your master’s degree

Your charity, foundation, religion, and non-governmental organisations

The news is very important

Your industries of sport, media, and manufacturing

Your driving schools and investment banks

Fitness gyms and start up firms

Where would the world be without your architectural digest,

Academic journal, interiors magazine, and indie record label

Eco-friendly, zero-carbon, GMO and gluten-free store

Alma mater, football team and special interest group

Without your carefully-curated online photo gallery of your life

Or your daily updates, tweets and instagrams?

The world would completely cease to exist

As all these are very, very important.


Jose Gamboa
Barcelona
2015